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Let's do impact differently

Make it Easy. Make it Your Own.

We are sitting on a goldmine of untapped potential—our own instincts to connect to others and make a difference to the world.

Impact Reimagined

Sacrifice

One-size-fits-all

Top-down

For the few

OLD

approach

OLD

approach

OLD

approach

NEW

approach

Enjoyable

Personalized

Bottom-up

For the many

NEW

approach

NEW

approach

We’ve been doing good wrong

Our traditional approach to social impact - often associated with sacrifice, uniformity, and top-down solutions - is outdated.

We need a new approach

Where impact is easy, personalized, and intrisically rewarding. We know what works. Now it's time to apply it.

Doing Good Better

People have a natural desire to connect and help others.

People naturally want to connect and help.

But how we channel that instinct makes all the difference - it can either energize us or drain us.

But how we channel that instinct matters— it can energize us or burn us out.

The key is personalization: actions that correspond to our unique interests, concerns, and experiences.

The key? Personalization.
Match your impact to your strengths, interests, and story.

When it’s personal, doing good becomes more energizing, more rewarding, and more accessible to more people.

When it’s personal, it feels better and works better. More people can join in—and want to.

Multiply that by 8 billion of us, and you get scalable, global well-being.

Happier people. Stronger communities. A better world.

Win. Win. Win. Boom.

Now imagine that x8 billion.

Happier people. Stronger communities. A better world.

Win. Win. Win. Boom.

Multiply that by 8 billion of us, and you get scalable, global well-being.

Happier people. Stronger communities. A better world.

Win. Win. Win. Boom.

Five short reflections, delivered every other day, to introduce the main principles of this new approach.

The ‘helping instinct’: the untapped goldmine...

The ‘helping instinct’: the untapped goldmine

Why helping others sometimes feels great, and sometimes is a drag

The paradox of helping: why it sometimes feels great and sometimes is a drag

Why personalization and creativity make all the difference

Examples and how to apply this today

Send me the Starter Kit

5

And like solar energy, that's both discoruaging and hopeful, because it menas we already have what we need, we just haven't fully harnessed it. And here's where it gets interesting. Because we are hardly tapping into this wealth of goodness. Like solar energy

4

So fgar we've looked at how humans are wired to help (first email) and how that drive becomes far more powerful when it's creative

3

Think about the moment, in the last couple of days, when you made somone's day a little better.Maybe you offered a well times insghts to a friend, or listened when a colleague needed to vent

2

Last time we talked about great it can feel to helo others, to make someone's life a bit betterBut this is a big but - sometimes it doesn't. SOmetimes it does the opposite

1

When we think about making a difference often the first tthings that come to mind are the ones we talked about in the last email: dontating money, volunteritng or choosing a career in service. And those are all important

Five short reflections, delivered every other day, to introduce the main principles of this new approach.

The ‘helping instinct’: the untapped goldmine...

Why helping others sometimes feels great, and sometimes is a drag

Why personalization and creativity make all the difference

Examples and how to apply this today

Send me the Starter Kit

5

4

So fgar we've looked at how humans are wired to help (first email) and how that drive becomes far more powerful when it's creative

3

Think about the moment, in the last couple of days, when you made somone's day a little better.Maybe you offered a well times insghts to a friend, or listened when a colleague needed to vent

2

Last time we talked about great it can feel to helo others, to make someone's life a bit betterBut this is a big but - sometimes it doesn't. SOmetimes it does the opposite

1

Start here

Behavioural Science meets Social Good

The desire to make a positive impact—on others, and on the world—is universal (really!). But because there’s no industry or incentive structure built to support it, we have been slow to develop the tools to make doing good as rewarding as it could be.

This is a massive missed opportunity, both for individual wellbeing (how happy people feel), but also for social change. My work focuses on changing that, essentially applying behavioural science to social good.

What this looks like Concretely

Three ways to apply this approach yourself

Turn your interests and experience into a project that feels easy and energizing.

Find your personalized project

Find your project

Turn your interests and experience into a project that feels easy and energizing.

Find your personalized project

Find your project

Turn your unique skills and experience into a project that feels easy and energizing.

Find your personalized project

Find your project

You don’t need to quit your job to do good. Apply the model to what you already do, no matter what is is.

Make your work more impactful

Amplify your work

You don’t need to quit your job to do good. Apply the model to what you already do, no matter what is is.

Make your work more impactful

Amplify your work

You don’t need to quit your job to do good. Apply the model to what you already do, no matter what it is.

Make your work more impactful

Amplify your work

Don't want to start from scratch? Take the lead on a project you didn't even know was made for you.

Lead a Project With Me

Explore the projects

Don't want to start from scratch? Take the lead on a project you didn't even know was made for you.

Lead a Project With Me

Explore the projects

Don't want to start from scratch? Explore springboard ideas and take the lead on a project you believe in.

Lead a Project With Me

Explore the projects

Articles

Some reflections about doing impact differently

Some reflections about doing impact differently.

Behavioral Science Meets Social Impact

Human beings have a deep need to make a difference. We want to feel useful, to feel that we matter to the people around us. We carry a universal urge to contribute

The Happiness Blindspot

The study of happiness has exploded over the past 25 years, expanding into something that now permeates everyday life. Workplaces build programs around it

Be Careful with Self-Care

There’s been a growing interest in wellbeing in recent years, which is, of course, a good thing. But a lot of the attention, at least the kind that tends to cross my path

Against Cynicism

I want to make the case for human goodness. I want to be able to say that humans are lovely and generous and kind without being dismissed as naïve or one of those “positive” people.

We’re Wired to Help

Think about the last time you ended an interaction feeling lighter than when it began. Really, try to picture at least one example before reading on.

Context Matters

If helping feels good, as I’ve written about elsewhere one could reasonably ask why the world so often feels so unhelpful and self-absorbed.

Behavioral Science Meets Social Impact

Human beings have a deep need to make a difference. We want to feel useful, to feel that we matter to the people around us. We carry a universal urge to contribute

The Happiness Blindspot

The study of happiness has exploded over the past 25 years, expanding into something that now permeates everyday life. Workplaces build programs around it

Be Careful with Self-Care

There’s been a growing interest in wellbeing in recent years, which is, of course, a good thing. But a lot of the attention, at least the kind that tends to cross my path

Against Cynicism

I want to make the case for human goodness. I want to be able to say that humans are lovely and generous and kind without being dismissed as naïve or one of those “positive” people.

We’re Wired to Help

Think about the last time you ended an interaction feeling lighter than when it began. Really, try to picture at least one example before reading on.

Context Matters

If helping feels good, as I’ve written about elsewhere one could reasonably ask why the world so often feels so unhelpful and self-absorbed.

Behavioral Science Meets Social Impact

Human beings have a deep need to make a difference. We want to feel useful, to feel that we matter to the people around us. We carry a universal urge to contribute

The Happiness Blindspot

The study of happiness has exploded over the past 25 years, expanding into something that now permeates everyday life. Workplaces build programs around it

Be Careful with Self-Care

There’s been a growing interest in wellbeing in recent years, which is, of course, a good thing. But a lot of the attention, at least the kind that tends to cross my path

Against Cynicism

I want to make the case for human goodness. I want to be able to say that humans are lovely and generous and kind without being dismissed as naïve or one of those “positive” people.

We’re Wired to Help

Think about the last time you ended an interaction feeling lighter than when it began. Really, try to picture at least one example before reading on.

Context Matters

If helping feels good, as I’ve written about elsewhere one could reasonably ask why the world so often feels so unhelpful and self-absorbed.

Behavioral Science Meets Social Impact

Human beings have a deep need to make a difference. We want to feel useful, to feel that we matter to the people around us. We carry a universal urge to contribute

The Happiness Blindspot

The study of happiness has exploded over the past 25 years, expanding into something that now permeates everyday life. Workplaces build programs around it

Be Careful with Self-Care

There’s been a growing interest in wellbeing in recent years, which is, of course, a good thing. But a lot of the attention, at least the kind that tends to cross my path

Against Cynicism

I want to make the case for human goodness. I want to be able to say that humans are lovely and generous and kind without being dismissed as naïve or one of those “positive” people.